View Full Version : How To Kill Your Brand.... Officially


Doc
10-10-2007, 07:11 AM
By all measures, our most popular parody song to date has to be "How You Killed Your Brand", a parody of The Fray's "How To Save A Life." Having enflamed more than 2 million Ps3 users worldwide by way of various fan-created videos (http://www.sarcasticgamer.com/2007/06/knocking-on-2-million.html), we've decided that its time for an officially-sanctioned SarcasticGamer.com production.

This song was written at a time when the PS3 was going through one of its several "rough patches." While some of its chief complaints have been addressed since then, it's still a timeless reminder of what a wacky ride Sony has had with it's Next Gen console.

We've must admit, we're pretty proud of the work done by our very own MFreakinJ. He's raised the bar to a whole new level with this production. We feel.... all official and stuff. GREAT JOB MJ!

Ladies and Gentleman, without further ado, the official Sarcastic Gamer parody video, for How To Kill Your Brand. Starring M Freakin J, and sung by Jeromy "Doc" Adams.

Forum users CLICK HERE (http://www.sarcasticgamer.com/2007/10/how-you-killed-your-brand-officially.html)to watch the video.

JAcK0R
10-10-2007, 07:52 AM
Yeah, that song was pretty accurate. It helps if you've heard the original song too.

In my humble opinion, despite my general disdain for Sony as of late, they haven't actually killed the Playstation brand just yet. But it's in the same way that you haven't killed your child after re-living A Child Called It.

Kanbei
10-10-2007, 08:22 AM
That Kicked #^&.
If only that could get put on the Marketplace (360) I would definitely drop some points for that Song.

Simply awesome.

Nitz173
10-10-2007, 08:41 AM
LMAO so true (sigh i own a PS3/600$ paperweight) anyway good work thats was so funny :)

MadMikeMan
10-10-2007, 08:42 AM
it was super awesome.

andyg8180
10-10-2007, 09:20 AM
pwn-adelic??? lmfao....

Ala Douche
10-10-2007, 09:43 AM
hehe that was quality guys.

CaMaRoGuY579
10-10-2007, 10:32 AM
The video was awesome guys. I linked to it on our site.

http://www.thegamersgarage.com/?p=60

Doc
10-10-2007, 10:49 AM
The video was awesome guys. I linked to it on our site.

http://www.thegamersgarage.com/?p=60

Make sure you use that backlink context so that your link will appear on our site too.. thanks brotha

MfreakinJ
10-10-2007, 12:00 PM
Hey everyone,

I'm glad yall like the video, but I think Doc deserves all of the thanks and credit for this - without him, there would be no forum, podcast, or parody songs. What can I say, the greatness that was "How To Kill A Brand" inspired me to create a video.

Also, while we're on the subject of videos, another round of applause for Doc and the Halo 3 Hoedown, which continues to get more eyeballs on it and is slowly but surely taking over all of teh interweb, whether it is being featured on other sites or chosen as an editors pick on youtube. Way to go!

rothbart
10-10-2007, 12:04 PM
MFreakinJ, nice video production (and acting) skills. Props. Seriously.

Sharde
10-10-2007, 12:07 PM
That was great, you guys definitely have a flare. Keep those parody songs coming, and the vids to accompany em. I'm a huge fan and so are everyone I'm showing them too.

Cheers!

Yousty
10-10-2007, 12:11 PM
The editing and transitional effects in this video are very impressive. This video seriously looks professionally done.

Great job MfreakinJ!

Duff
10-10-2007, 12:48 PM
Very, very, very nice job. I was fortunate enough to get a "sneak peak" of the video last week and was absolutely blown away with the quality. Great job to everyone involved in the project!

Chexd
10-10-2007, 01:54 PM
It awesome! was very funny and looked so frikin nice too :D Love the fact its very similar to The Fray's video as well, adds more to the "parody". Was it a new recording? It sounded different and if i may say, much better :)

Great jobMFreakinJ! Very professional! and as always, well sung by Doc!

VinDali
10-10-2007, 02:52 PM
Very nice job MfreakinJ.
Doc, Dave and Lono, where were those pictures taken? Fight Club? You guys all looked pissed off - lol.

I know, first rule...

Lono_Lives
10-10-2007, 02:56 PM
Quake con pics.

VinDali
10-10-2007, 03:02 PM
Quake con pics.
Ah, Fight Club with the front desk people.
I see.

freak perfume
10-10-2007, 03:49 PM
That was the best video I've seen yet! How'd you get those guys singing the song there? Did you get that from some other video or what?

Best video besides The Halo 3 Hype Hoedown.

rothbart
10-10-2007, 03:53 PM
Sorry for the off-topic, but AWESOME name... I've gotta ask... does "freak perfume" make you smell like a freak, or is it intended to attract freaks? :D

Br3nT14
10-10-2007, 04:21 PM
Sholy Huckin Fit! NICE JOB, THIS IS ANOTHER REASON WHY EVERYONE LOVES THIS SITE, BECAUSE YOU MAKE AWESOME STUFF LIKE THAT!!!!! Well Done SG!!!!

Bauer22
10-10-2007, 04:50 PM
Awesome video MJ!! You get massive 1337 points for that. I love how the comments turn into one massive fanboy battle. But can we have a local download for the video and song please. I'd like to put it on my iPod to show to non 1337 friends.

BlueGoggles
10-10-2007, 04:53 PM
Great video guys. It totally raised the already high bar of standards. Keep up the great work.

chrispenny
10-10-2007, 07:51 PM
Friggen sweet vid dude! Awesome work!

Virtue
10-10-2007, 08:16 PM
Love this video! I keep watching it over and over!

Keep em' coming

iPlayPC
10-10-2007, 08:19 PM
That blatantly truthful video made me laugh until I... um... um... I have no comment to make.

Jezz
10-11-2007, 08:59 AM
Wow, as a sony fan ive got to admit thats funny :p

MfreakinJ
10-11-2007, 10:56 AM
By far, the most entertaining feature about this video are the people that I think are genuinely pissed off that the song and video exist, and then let the whole world know it via the comments on YouTube.

Lono_Lives
10-11-2007, 11:13 AM
Welcome to the world of rabid fanboys MfreakinJ. Welcome.

BTW the video rocked.

I TROGDOR L
10-11-2007, 12:35 PM
THAT WAS AMAZING!

DemonicDerek
10-11-2007, 08:32 PM
That vid looked like it was made by a pro!, ENCORE! ENCORE! ENCORE!

LT RIPLEY
10-11-2007, 09:34 PM
your video was brilliant

Kamikaze8
10-12-2007, 05:32 PM
I loved it, I listened to the real song, and Ill never look at it the same again. Good job.

darkwrld
10-12-2007, 06:30 PM
I have watched this video a few times its really well done!!
Nice one! i showed all my friends and they think the same :)

GideonB
10-13-2007, 02:49 PM
MFreakinJ You did it! Like episode 9 dave take us out it ruullles!!!!

Legendtaker117
10-13-2007, 09:32 PM
Awesome vid, it was very good

Ala Douche
10-14-2007, 05:51 AM
it was good, but i didn't really like the explosion things... :p

actually, that looked like a livetype effect. is that what it was, or did you use a PC program like premiere or avid?

MfreakinJ
10-14-2007, 07:00 PM
The explosion was from a media package from a company called "Digital Juice" - it's low end, inexpensive jump backs and other graphics.

For everything else, I used Premiere.

Legendtaker117
10-14-2007, 07:15 PM
Is there any way to download this song? I want to put it on my ipod.

CaptainDDL
10-15-2007, 12:02 AM
http://www.gamercastnetwork.com/vgs/songs/HowToKillABrand-FULL.mp3

Legendtaker117
10-15-2007, 12:07 AM
I still cant download it

Anbaraen
10-15-2007, 07:30 AM
Awesome video MJ!! You get massive 1337 points for that. I love how the comments turn into one massive fanboy battle. But can we have a local download for the video and song please. I'd like to put it on my iPod to show to non 1337 friends.

I second this, I think we should have somewhere where we can go to download both the video and the song associated with it, it would surely be useful. I have to go through so much hassle to download something off youtube! Excellent song and video though guys!

CaptainDDL
10-15-2007, 09:11 AM
In Firefox, right-click that link and click "Save Link As". In IE I think it's "Save Target As", but I'm not for sure.

Legendtaker117
10-15-2007, 11:33 AM
Thanks

MadMikeMan
10-16-2007, 09:23 AM
I thought it was a good video and was awesome.

Tombha
10-16-2007, 09:23 AM
Love it! :) had to register to say that.. wow.. im useful!

QueenSavvy
10-27-2007, 07:16 PM
lmao nice video, but I think the Ps3 will be revived :P later...on... there are still so many games that have been announced to come out within the next year so i personally think the ps3 will make it atleast in front of the Wii :P lol

GamerzGirl
10-27-2007, 09:50 PM
lmao nice video, but I think the Ps3 will be revived :P later...on... there are still so many games that have been announced to come out within the next year so i personally think the ps3 will make it atleast in front of the Wii :P lol

I think the Wii is going to start stealing the PS3's games too. xD

Personal opinion: 360 > Wii > PS3

rothbart
10-27-2007, 11:07 PM
I think the Wii is going to start stealing the PS3's games too

I can't wait to see that... *sigh* Any PS3 game that can even run on a Wii was likely not a game making much use of the system anyway...

iPlayPC
10-28-2007, 06:52 PM
Any ps3 game that can run on the wii is originally a ps2 title

QueenSavvy
10-30-2007, 07:44 PM
Thats true but the Wii wears off so fast, because my cousin has it and Wii sports had me amused for about 40 mins to an hour before i put it down i dont understand how i would make a lot of use out of of it, but considering the PS3's price the games should be so much better, what im trying to get at us that the Wii doesnt DESERVE to be in front of the PS3, but there is also the price to consider, but still, i wanted a Wii though :P just to play Legend of Zelda T_T lol it should be
360>PS3>Wii
lol who knows maybe after MGS4 comes out PS3 will bump itself in front of the Wii =)

Kinol
11-04-2007, 04:24 AM
its the best parody so far :D

Ryobin
11-07-2007, 05:40 AM
you guys owned the ps3

Ploogle
11-11-2007, 10:17 PM
I'm making my own music video for this song...with an animated stick figure! :P

Almost done. I'll post it in a thread when I finish.

Whitefire351
11-15-2007, 02:43 PM
I just have to say I have been trying to get my friend on to this sight but he keeps refusing so I made him go one my myspace page and watch one of your videos I have on there he tout it was funny so he came to look at the others and found this song and fell in love with it. now hes a fan for life like me

Hollywood
11-20-2007, 02:14 PM
I saw that before I ever learned of the site and thought it was brilliant. You guys have awesome parodys

grunt birthday clown
11-20-2007, 02:36 PM
I saw that before I ever learned of the site and thought it was brilliant. You guys have awesome parodys

me too because i stumbled halo 3 hoe down than this song then this site

IceY
11-22-2007, 11:55 AM
What A great song :D
Can I download it some how?

VinDali
11-22-2007, 12:04 PM
Doc announced on their last podcast that you will be able to soon.

Thanks Doc!! :D

ninjabean
04-04-2008, 03:07 AM
lolz?

tapout
04-08-2008, 06:15 AM
By all measures, our most popular parody song to date has to be "How You Killed Your Brand", a parody of The Fray's "How To Save A Life." Having enflamed more than 2 million Ps3 users worldwide by way of various fan-created videos (http://www.sarcasticgamer.com/2007/06/knocking-on-2-million.html), we've decided that its time for an officially-sanctioned SarcasticGamer.com production.

This song was written at a time when the PS3 was going through one of its several "rough patches." While some of its chief complaints have been addressed since then, it's still a timeless reminder of what a wacky ride Sony has had with it's Next Gen console.

We've must admit, we're pretty proud of the work done by our very own MFreakinJ. He's raised the bar to a whole new level with this production. We feel.... all official and stuff. GREAT JOB MJ!

Ladies and Gentleman, without further ado, the official Sarcastic Gamer parody video, for How To Kill Your Brand. Starring M Freakin J, and sung by Jeromy "Doc" Adams.

Forum users CLICK HERE (http://www.sarcasticgamer.com/2007/10/how-you-killed-your-brand-officially.html)to watch the video.


yes :thumbsup: its awesome i have a ps3 but i think it is funny LOL XD

Dawnathella
04-10-2008, 07:30 PM
Best parody, i love this one :)

Maverick
06-11-2008, 09:05 PM
I liked this song so much I added it to my Zune. :thumbsup:

Man Utd Chaz
06-12-2008, 03:44 PM
Best parody song for sure, its hilarious even if ido own a ps3!

caruso1268
06-12-2008, 05:08 PM
Wonderful vid! True excellence ... but isnt Sony upgrading their network?

myzz
06-21-2008, 04:29 PM
this song/movie is amazing. It's so well done!!!

as is ring of fire :P

randomperson
06-22-2008, 02:49 PM
Wonderful vid! True excellence ... but isnt Sony upgrading their network?

Well you know Sony...

virtu0so
06-24-2008, 10:36 PM
From what I've heard the PS3 finally starting to be worth it, but back when I first heard this song, it was so true! One of the funniest ones next to Hey Jack Thompson

ShortHairedOffender
06-27-2008, 11:51 AM
This song seems to come back every 5 months. Some stupid fanboy always finds it.

randomperson
06-28-2008, 12:11 AM
The fanboy remakes are uploaded like every month.

consolerpgdude
06-30-2008, 02:51 AM
I freaking loved that parody man. You guys are knocking them out of the park. I really loved the part where he couldn't think of anything to say and the end when he said no comment and Doc's eyes went like WHAT??

Great Job Guys.:thumbsup:

Masselli18
07-13-2008, 09:37 PM
Best song easily.

SurestTundra
07-27-2008, 08:44 PM
I like it...

Monkeyboo2
08-16-2008, 03:20 PM
Is there an mp3 version of the song i can put on to my Itunes anywhere?

Jarrett
08-16-2008, 09:20 PM
...Having enflamed more than 2 million Ps3 users worldwide...


There are 2 million PS3 owners?
Heh, I kid, I kid.
But, c'mon, there really are 2 million PS3 owners?

:lol:

virtu0so
08-16-2008, 11:42 PM
There are 2 million PS3 owners?
Heh, I kid, I kid.
But, c'mon, there really are 2 million PS3 owners?

:lol:

PS3 Owners? :huh:

Jarrett
08-17-2008, 01:30 PM
PS3 Owners? :huh:

Wait..... what's a PS3?

Hungry Luma
08-18-2008, 03:49 PM
This song is also very nice.

T3mpus Fugit
09-07-2008, 02:00 PM
What can I say guys... You inspired everything that me and my two best friends do these days. Podcasts, websites, parody songs (yet to finish one yet but it won't be too long).

I just wanted to ask, do these ideas for song parodies just come to you in a flash, or do you sometimes think for hours (or days?) about the songs? Just wondered cos I tried and it was HARD! :thumbsup:

Fearless987
09-07-2008, 03:48 PM
There are 2 million PS3 owners?
Heh, I kid, I kid.
But, c'mon, there really are 2 million PS3 owners?

:lol:

PS3 Owners? :huh:

Wait..... what's a PS3?

Funniest conversation ever:lol:!

DeadpoolSkye
09-08-2008, 05:27 PM
I love your parody songs. Yu really should release an album on iTunes...

I'm honestly scared, because Doc's singing voice doesn't sound all that horrible :tongue:.

ShortHairedOffender
09-09-2008, 09:07 PM
I love your parody songs. Yu really should release an album on iTunes...

I'm honestly scared, because Doc's singing voice doesn't sound all that horrible :tongue:.

No because then it would not be free. Maybe a Parody Podcast

DoomHammer
09-10-2008, 04:42 PM
SG should totatly release the audio for all their pardoy songs on itunes under a new feed.

call it something like Sarcastic Gamer Parody Theatre it would be interesting to see how much downloads it gets and how many downloads transfer from it to the other shows feeds :thumbsup:

go on SG use this free idea :grin:

ShortHairedOffender
09-10-2008, 09:50 PM
Audio and Video

Blood
10-08-2008, 02:15 PM
When I first heard this I thought it was done by Werid Al lol. But still its great.

podthegod
10-25-2008, 04:41 AM
This one is my favourite

mikeyb003
10-25-2008, 01:51 PM
best song ever

Engles
10-27-2008, 06:04 PM
best song ever

'evarr' :lol:

mikeyb003
11-01-2008, 05:02 PM
all the copying are horribly done sarcastic gamer has the best version

choco
11-03-2008, 09:25 PM
When I first heard this I thought it was done by Werid Al lol. But still its great.

haha ya it kinda does

PS3 FANBOY
11-04-2008, 06:21 PM
LMAO so true (sigh i own a PS3/600$ paperweight) anyway good work thats was so funny :)


im just gonna pretend you mean that you broke it >.< this song was done well..... now make one for the rrod..... >.<

Diortem
11-06-2008, 01:51 PM
They did... go find "Ring of Fire"

T3mpus Fugit
11-18-2008, 02:56 PM
lololololooollolololololol!!!!!!!!!!!!!!!!!!!!!!!1 11 pwned!

Sorry

DigIt
11-25-2008, 12:58 AM
It pisses me off so much when i see the comments for this on youtube. F***ing fanboys ranting about all this BS which,half the time,makes no sense and is grammatically incorrect.

DA PLAYSTATION HACKA
11-27-2008, 02:10 AM
tottally outdated though.... we have almost as many games now... see for yourself! list of ps3 games (http://en.wikipedia.org/wiki/List_of_PlayStation_3_games) (its a little old so there have been a lot more added lol) ooh and that dosent include playstation network games lol (pain, wipeout hd, psp games, movies, ect.....)

Diortem
12-01-2008, 12:20 PM
tottally outdated though.... we have almost as many games now... see for yourself! list of ps3 games (http://en.wikipedia.org/wiki/List_of_PlayStation_3_games) (its a little old so there have been a lot more added lol) ooh and that dosent include playstation network games lol (pain, wipeout hd, psp games, movies, ect.....)

Dont care... still funny... laugh with us and quit whining.

Killgraft
02-08-2009, 12:07 PM
It pisses me off so much when i see the comments for this on youtube. F***ing fanboys ranting about all this BS which,half the time,makes no sense and is grammatically incorrect.

My guess is that Hell is being stuck in a world of youtube comments. Seriously, the internet really doesnt get worse then that.

Also, don't hate me, but I just don't like SG's parody songs. The parody commercials, like Microsoft Table-thingy and Wii-fit, I think are really funny though.

kim andre
02-15-2009, 09:23 AM
i think that ps3 fan boys need to chill this is sarcastic gamer.... i am a ps3 fan boy my self but i don't get offended

GammaFist
02-16-2009, 03:55 PM
I think it's a great song and YOU SHOULD MAKE MORE!!!

The Betrayer142
03-07-2009, 03:27 PM
The. Best. Parody. Ever.

DeadpoolSkye
03-17-2009, 08:13 PM
You guys feel a bit red faced now that Killzone 2 is actually good? :lol:

Astro Nit
03-18-2009, 02:57 PM
i think that ps3 fan boys need to chill this is sarcastic gamer.... i am a ps3 fan boy my self but i don't get offended

I totally agree, I own a ps3, (and a wii... Dun dun duh!) and I have no intention of buying a 360, I guess you could call me a fanboy, but I find this funny.

Mysour
03-19-2009, 08:41 PM
You guys feel a bit red faced now that Killzone 2 is actually good? :lol:

Not really. I want to play it, sure. But, I'm not mad, jealous, or upset, I'm glad you guys have good games.

NeoNinja12
03-29-2009, 01:45 PM
I have wondered this since the song was first put out, But what is the name of the song this was based off... What is "How to kill a brand" a parody of?

DeadpoolSkye
04-02-2009, 07:20 PM
"How to Save a Life" by the Fray

DeadpoolSkye
04-02-2009, 07:23 PM
Not really. I want to play it, sure. But, I'm not mad, jealous, or upset, I'm glad you guys have good games.

I was sort of adressing it to them. If you heard the song, you would hear them say "but Killzone 1 sucked before, so what made you think we wanted more?"

but recently, Red Show has stated that Killzone 2 is actually decent, going against the song.

And I think the only reason why Killzone 1 "sucked" was because people were calling it a Halo killer the second news on it was released. That really amplified the problems the game had, not really giving it fair press.

Torreyjs
04-05-2009, 10:09 PM
yeah ps3 fails hardcore

Dakkster
04-06-2009, 10:55 PM
Can't believe there's been almost nine whole pages in this thread without anyone mentioning the painfully obvious use of Autotune in the song.

Doc
04-08-2009, 05:32 PM
Can't believe there's been almost nine whole pages in this thread without anyone mentioning the painfully obvious use of Autotune in the song.

I like your knowledge of audio plugins... most folks don't know about it though.

I never claimed I could sing.

The new song does not use autotune... just fyi... But it is one of my favorite plugins.

Artemas
04-08-2009, 06:14 PM
I like your knowledge of audio plugins... most folks don't know about it though.

I never claimed I could sing.

The new song does not use autotune... just fyi... But it is one of my favorite plugins.



LIAR!!! It's all a sham!! /jk :lol:

That looks like a really nice plug-in to have


You do have a nice singing voice regardless :thumbsup:

Doc
04-10-2009, 04:24 PM
LIAR!!! It's all a sham!! /jk :lol:

That looks like a really nice plug-in to have


You do have a nice singing voice regardless :thumbsup:
Aww shucks thanks...

With autotune you still have to get into the same zipcode at least.... then it gently nudges you to the exact address you were looking for. But it aint easy. It would be far easier to not be slightly tone deaf and just sing it right.

Ploogle
04-10-2009, 08:15 PM
Or, Doc, you could just use Melodyne. If your voice sounds good but you just can't stay on-tune, you can manually shift individual notes up and down. REALLY cool software; you can simulate a GLaDOS voice with it.

GammaFist
06-19-2009, 12:04 AM
AHHH. this is how I found SG

TamarindLAZ
06-19-2009, 11:36 PM
AHHH. this is how I found SG
Yeah me too. :tongue: Didn't join right away though which was a big mistake.

GammaFist
06-20-2009, 09:51 PM
Yeah me too. :tongue: Didn't join right away though which was a big mistake.

Yea not joining was a big mistake. but I didn't know about the website after I listened to the podcast and then I joined 6 months ago another big mistake.

bunny roses
06-26-2009, 01:55 AM
Doc, you dick

GammaFist
06-28-2009, 10:50 PM
Doc, you dick
why is he a dick?

GreenRyanRanger
06-29-2009, 12:13 PM
AHHH. this is how I found SG

Me To And Joined After i listened to Episode 45 Of The Blue Show:thumbsup:

rothbart
06-29-2009, 12:20 PM
Me To And Joined After i listened to Episode 45 Of The Blue Show:thumbsup:

Oh sure... blame us!!! :lol:

At least you had the good sense to stay in spite of us! :tongue:

karbaasi92
06-29-2009, 02:09 PM
Brings back memories. :heart:
Listened to it, loved it.
Half a year later I registered here and said "Hi!" and that was it.
A year later I activated myself and now stand here writing my posts :lol:

rothbart
06-29-2009, 03:43 PM
I activated myself

Frawlz does that all the time... it's really distracting while we're trying to record a show... :roll:

GreenRyanRanger
06-29-2009, 09:00 PM
Oh sure... blame us!!! :lol:

At least you had the good sense to stay in spite of us! :tongue:

You Guys Are Awsome I Think Frawls Might Die next Time He Super Ultra Mega Podcast Editon Rumors Smash And Do Me A Favour Next Time You Speak To Frawls Tell Him Pixel Junk Monsters Dosnt Suck


This Song Rocks Keep It Up:thumbsup: Im Still Waiting For Aint No Sony High Aint No Microsoft Low Aint No Nintendo Wide Enough Baby :lol:

Heavenly
07-10-2009, 04:28 AM
Wow haha that's really funny

Commander13CnC3
07-16-2009, 07:44 PM
My fave parody is How to Kill A Brand:D

Big But 5
07-18-2009, 02:47 PM
Best parody ever

Salem
07-29-2009, 11:44 AM
I found Sarcastic Gamer through this song when it first came out!

HPTouchsmart
09-16-2009, 10:53 AM
I like the part where Doc grabs the throws the mic then catches it. Great song!

Fir3truck
09-17-2009, 05:25 PM
Wow! Bieng new and all I didn't realize how talented the group was. This is one of the funniest things I have seen in a long time. Can't wait to find more. If you have any suggestion please let me know. I hope everthing here is this awesome.